Collaborate with Apple to bring the iTunes experience to mobile.


Transfer knowledge of Motorola’s mobile user interface paradigm and strategy to Apple and guide them through the process of designing what was the first and only non-Apple device to feature a branded iTunes music player.


This resulted in the ROKR E1, the first mobile phone with iTunes which allowed users to sync copyright protect music to the device using Apple iTunes. While this was a great success, it was short lived as at the same time Apple also announced the iPod nano, and subsequently the first iPhone shortly after this product was launched.

Throughout the development of this Java Applet, I worked closely with both Apple’s and Motorola’s engineers and leadership to ensure we delivered information that was both relevant and protected intellectual property.